Strong, Independent, Fearless

Every year on 8th March, we celebrate international Women’s Day – but celebration alone is not enough. This day serves as a reminder, an inspiration, and a call to action all at once. How did it originate? Why is it just as important today as it was back then? And what does self-love have to do with it? Let’s dive into a history filled with courage, resistance, and change. 

From revolution to tradition – the origins of international Women’s Day
The roots of international Women’s Day go back to the early 20th century when women across the world fought for better working conditions, equality, and the right to vote. In 1911, the first official Women’s Day was celebrated in several countries. Today, more than 100 years later, it is more than just a historical commemoration. It stands as a symbol of progress but also as a reminder: there is still a long way to go!

Why we need international Women’s Day more than ever
Equal pay, protection from violence, fair opportunities in the workplace – these should be basic rights, shouldn’t they? Sadly, they are not. Women across the world still face discrimination, violence, and inequality. International Women’s Day reminds us that true equality does not happen by itself – it must be actively demanded and defended. 

Support that makes a difference
An essential part of this movement is the work of women’s shelters. In Austria, each federal state has its own independent women’s shelters. These provide women in need with a safe refuge, support in starting anew, and protection from violence. Women and their children not only receive a secure roof over their heads but also the opportunity for a fresh start. However, the work of women’s shelters does not end at their doors. Through psychological counselling, legal assistance, and help with finding accommodation, they support women on their journey to independence. 

Yet, women’s shelters are just one part of a much larger support network. Across Austria, organisations are dedicated to empowering women, guiding them on their path, and improving societal structures. The Women’s Helpline against Violence offers a first point of contact for those who don’t know where to turn. Available 24/7, anonymous, and free of charge, it proves that help is just a phone call away. 

Young women and girls also face challenges where support can make a crucial difference. The organisation Aranea provides a safe space for them to talk about self-determination, future fears, or personal crises. After all, equality does not begin in adulthood – it starts with giving young women the confidence that their voices matter from the very beginning. 

Those seeking an overview of the numerous support services available in Austria can visit frauenberatung.gv.at. This platform highlights the breadth and value of the support network – from initial consultations and legal advice to long-term guidance. Everywhere, there are people who work tirelessly to ensure that women are heard, protected, and empowered every single day.

Our motto for international Women’s Day
Safety is the first step – but true strength comes when women not only feel safe but also feel comfortable in their own skin. Confidence grows with every hurdle overcome and every step towards independence. Love the skin you’re in – more than just a motto! It represents self-love, confidence, and strength. This begins within, but often, it takes “thick skin” to stand up against resistance. Our campaign this year, Love the skin you’re in, serves as a reminder:

 Self-love is more than a motto – it is an attitude.
 Fearlessness begins with believing in yourself.
 Every woman deserves to feel comfortable in her own skin – without fear, without compromise.

Messages like these should not just be visible on international Women’s Day but should accompany us every day. That’s why we have made our campaign motto visible on a special product – the limited edition FRESH body milk rosé. It serves as a reminder to do something good for yourself – not as a luxury, but as an act of self-care. Because Love the skin you’re in starts with small moments of mindfulness – for your body, your mind, and your strength.

International Women’s Day is not just a celebration, but a statement: We stand together. For safety. For self-determination. For a world where every woman can be completely free – in her skin and in her life.